Soft Fight

Soft Fight

Tools for easy pricing and fast sales process.

The best way to implement value selling and value based pricing for IT & software services companies.

Emanuel Martonca

Founder, Pricing Strategist at Soft Fight
12 years of sales and pricing experience in the software industry.
350+ negotiations for complex B2B software products and services.
65+ pricing optimization projects for software companies, helping them increase revenues and profits.

My whole professional life is about pricing, software, algorithms.