Soft Fight
Tools for easy pricing and fast sales process.
The best way to implement value selling and value based pricing for IT & software services companies.
Emanuel Martonca
Founder, Pricing Strategist at Soft Fight
12 years of sales and pricing experience in the software industry.
350+ negotiations for complex B2B software products and services.
65+ pricing optimization projects for software companies, helping them increase revenues and profits.
My whole professional life is about pricing, software, algorithms.