MabIT
MabIT
Everything started from the fact that a website should not be made before having a strategy behind it. In fact, no marketing action should be made a strategy.
The main goal of marketing is to increase sales… but how many entrepreneurs have a written strategy to achieve this goal?
The answer is, 1 out of 10… which is a bit sad because the marketing strategy is part of the business strategy.
MabIT makes strategies by thinking not by ideas. That’s why they go through 4 stages in collaborating with their clients. I bring clarity to business, analyze in 5 directions, plan, and only then go into implementation.
The biggest challenge in the implementation phase is cost and lack of clarity. If there is no omnichannel approach, they will be late to appear and then they will create the “product” – Hire a MabIT = the entire marketing department at the cost of one employee.
Entrepreneurs don’t have to do digital marketing, but to have successful businesses they need to:
• … understand what goes into marketing and what doesn’t;
• … knows what to ask of a Marketing team (internal or agency);
• … knows what to expect to be developed by this team (as a system behind Marketing actions);
• … understand what results to predict from Marketing actions;
• … learn which Marketing indicators to use in the decision process in their business;
• … knows how much it costs to have good Marketing for their business idea;
Following its mission, to support entrepreneurs to move to a higher level in their businesses – in addition, to Hire a MabIT, the team develops mobile applications and delivers workshops to help other marketing people how to think about promotional strategies for the companies in which they operate.